For Wellness & Movement Entrepreneurs
Stop being wildly talented and mildly profitable.
Meet Shay — an AI business coach trained on a decade of real frameworks built specifically for yoga teachers, Pilates instructors, and wellness entrepreneurs. Available 24/7. No scheduling. No waiting.
Let's be honest
If your business feels heavier than it should…
You're good at what you do. Your clients get real results. You care about integrity and outcomes. And still:
- —Your offer feels a little fuzzy — or you're not sure anyone will actually pay for it
- —You plateau at the same audience and wonder why new people aren't finding you
- —Launching feels like a scramble every time — no plan, just panic
- —Marketing feels hard, uncomfortable, or just endlessly time-consuming
- —You know what to teach. You're just not sure how to build a business around it.
This isn't because you're doing it wrong. It's because most business advice was never built for real life — and almost none of it was built for your kind of work.
“I opened the cart on Sunday night and sold out by Monday. This approach actually works — and it doesn't require being pushy or salesy.”
Kerry, Yoga Teacher
The real problem
Most business advice skips the layer that actually matters.
Everything jumps straight to complicated funnels, untested offers, and scaling that never quite happens. Sustainable businesses are built in a different order.
Clarity
Understanding what you're here to offer, who it's really for, and why it works — before you build anything.
Structure
Turning that clarity into something people can actually buy — priced right, positioned well, ready to launch.
Visibility
Getting consistent, new eyes on your work — without burning out or doing things that don't fit who you are.
When clarity comes last, burnout comes first. Shay exists to restore the right order.
Introducing
Meet Shay.
This isn't ChatGPT with a wellness filter. Shay is a private AI business coach trained on over a decade of frameworks built specifically for wellness and movement entrepreneurs — not internet averages or one-size-fits-all advice.
Offer Clarity
Not sure what to sell — or whether anyone will buy it? Shay walks you through a proven validation process so you build something people actually want before you invest months creating it.
Launch Planning
Tell Shay what you're selling, the price, and when you want to launch. She builds your complete launch plan — dates, emails, and social posts — ready to go.
Visibility Strategy
Stop posting into the void. Shay helps you find your visibility vehicle, build your content pillars, and become a thought leader in your niche — consistently.
Membership Growth
Running a movement-based membership? Shay knows this world specifically — churn, content planning, retention, and how to keep it interesting for your members and for yourself.
How Shay works: She meets you where you are. Ask anything — she'll ask a few smart questions to understand your situation, then coach you forward using the right framework for your stage. No gatekeeping. No prerequisites. Just clear, specific guidance whenever you need it.
Also included
Five full courses. Included with every plan.
Because some people want to sit with a teaching before they act on it. Every plan includes full access to our complete course library — for the moments when you want to learn deeply, not just get a quick answer. Different people learn differently. We built for both.
All five courses are included with every Shay plan at no extra cost. Learn at your own pace, revisit anytime, use Shay to apply what you learn in real time.
Questions you might ask Shay
Real guidance for real decisions.
“I have three offer ideas. Which should I build first?”
Shay evaluates each option against your audience, your energy, and your revenue goals — and gives you a clear recommendation, not just more to think about.
“How do I price my membership without scaring people off?”
You'll get specific guidance based on what's actually worked for thousands of wellness creators — including the psychology of pricing and how to communicate value without feeling salesy.
“My launch flopped. What went wrong?”
Shay asks the diagnostic questions a seasoned mentor would ask, helps you identify the real issue, and maps out what to do differently next time.
“I need to get more people into my world. Where do I start?”
Shay builds you a visibility strategy — your platform, your content pillars, and how social media fits in — so you stop guessing and start showing up with a point of view.
What happens when the clarity clicks.
“$5,200 in sales with a list of 263 people. The coaching was priceless. I felt so confident. You don't need a huge audience. You need clarity.”
“530 subscribers. Just under $10K on my first launch. This was my first launch after closing my studio and it was a smashing success.”
“Running an online business as a one-woman show has felt far more supportive and structured. The tools and coaching have transformed how I think about my business.”
Is this right for you?
Let's make sure it's a fit.
This is for you if…
- ✓You're a solo wellness creator, coach, teacher, or practitioner
- ✓You're confident in your craft but less certain about the business side
- ✓You want real guidance without the price tag of 1:1 coaching
- ✓You value depth, integrity, and sustainability over shortcuts
- ✓You just want someone to tell you what to do — and then you'll do it
This isn't for you if…
- —You're looking for a "six-figure in 30 days" formula
- —You want someone to do the work for you
- —You need constant external accountability to move at all
- —You're chasing shortcuts over sustainability
- —You're not ready to show up for your business
Who's behind Shay
We're Sandy & Jeni.
We co-founded Marvelous in 2015, the platform that's helped wellness creators earn over $70 million teaching what they love. Before that, Jeni was a climate change attorney who found her way back through yoga and saw an entire industry of passionate teachers struggling with the business side. Sandy brought the marketing expertise and the grounded pragmatism that turns ideas into systems.
Over the past decade, we've personally coached more than 3,400 wellness creators through launches, pricing, offer creation, and the mindset work that makes it all sustainable. Shay is everything we've learned — distilled into a coach that's available whenever you need her.
We're both in our 40s and 50s. We've built a software company together. We know what it actually takes — and we built Shay because we couldn't be everywhere at once, but our frameworks could be.
Investment
Choose the level of support that fits your season.
All plans are monthly. Cancel anytime. All plans include full access to Shay, all five frameworks, and the complete course library.
The AI coach, on demand. For independent learners who want the full framework without the extras.
- ✓24/7 access to Shay across all five frameworks
- ✓Offer validation & sleuthing methodology
- ✓Full access to all five courses in the library
- ✓Launch planning & full copy outputs
- ✓Visibility & content strategy
- ✓Membership growth framework
- ✓Challenge funnel framework
The AI coach plus a live monthly group call with Sandy. The human layer that makes everything click faster.
- ✓Everything in Shay
- ✓Monthly live group coaching call with Sandy
- ✓Hot seats, live coaching, real answers
- ✓Direct access to the brain behind the frameworks
The AI coach plus a private monthly session with Sandy. For those who want dedicated, personal guidance.
- ✓Everything in Shay + Sandy
- ✓One private 1:1 session with Sandy each month
- ✓Personalized strategy for your specific business
- ✓Direct accountability and feedback
Only 5 spots available
Bonus: Marvelous platform coupon included with all plans
When you're ready to host your membership, courses, or coaching online, every Shay member receives a discount coupon for Marvelous — the platform built specifically for wellness entrepreneurs. For new Marvelous customers only. No pressure, no requirement. It's there when you need it.
Questions
Frequently asked.
How is Shay different from just using regular ChatGPT?+
Do I need any other tools or subscriptions to use Shay?+
What if I've already worked with Sandy and Jeni before?+
Can I start with Shay and add a coaching tier later?+
What kind of outputs does Shay actually produce?+
You don't need to become someone else
to build a business that works.
You need clearer thinking, a real plan, and someone who's already mapped the terrain. That's what Shay is for.
Meet Shay →